Release Notes :
Renowned dance musician and DJ Tom Middleton is to release the official anthem of the 10:10 climate change campaign, an uplifting call to arms inspired by his concern over environmental issues and enthusiasm for the work being done by the movement.
Tom joins the 60,000 individuals already pledging to reduce their carbon emissions
by 10% this year since the campaign’s launch last September. The musician, who has enjoyed massive success under the monikers Jedi Knights, Global Communication and Cosmos, as well as his own name, wrote 10:10 in December, after reading about the work being done by 10:10 online.
Tom says: “As soon as I heard about 10:10 I felt an urgency to join in and make a difference through my music. Most of the lifestyle changes recommended by 10:10, like using public transport, or switching to energy efficient bulbs, are simple but make a massive difference. Personally I’ve become a lot more conscious of food wastage, and I’ve become a big advocate of wearing extra layers rather than cranking up my heating. For the last few years I’ve also ditched cabs in favour of using the tube or the bus.”
Asked how he squares his life as an international DJ with campaigning against climate change, Tom says: “I’m fortunate that I get to travel the world, and yes it’s often by plane. But what’s great about 10:10 is that I can still do my bit. The campaign’s about making small changes – it’s not asking you to give up flying completely or overhaul your entire life. We all need to wake up and make a difference in our own way. Recently I played a gig at a London club and was horrified when I discovered they’d booked me a cab from my hotel which was 100 yards away.”
Tom adds: “10:10 came about late last year. I’d been giving a lot of thought to climate change and was experimenting with a tolling church bell as a pulse for a track. It struck me that the bell had a sense of urgency to it and felt like a warning, a call to action. The tune is 10 minutes and 10 seconds long, and there’s a feeling of building tension. It’s been brilliantly received in clubs and has a real anthemic quality to it and I’m proud for it to be an anthem for 10:10. If this music can inspire music fans to make simple lifestyle changes then job done. We haven’t run out of time just yet… but the clock is ticking.”
10:10 Campaign Director Eugenie Harvey, says: “I’m ecstatic Tom has donated this track to the campaign. His involvement in 10:10 will bring an added dimension to the project and help galvanise the support of clubbers and music fans across the globe. Every revolution needs an anthem and Tom’s 10:10 track has all the energy and dynamism of the 10:10 campaign itself.”
ABOUT 10:10
10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010.
10:10 was conceived by the team behind climate blockbuster The Age Of Stupid and is run by a small independent team, supported by an army of volunteers and a dream team of partner organisations including ActionAid, Comic Relief, the Energy Saving Trust, the Carbon Trust, the Public Interest Research Centre and many more.
It’s easy to feel powerless in the face of a huge problem like climate change, but by bringing individual actions together under one banner, 10:10 enables everyone to make a meaningful difference. Launched in September 2009, the campaign has, to date, garnered the support of over 60,000 individuals and 2,000 businesses, including household names such as Sony, Adidas and Starbucks, and celebrities ranging from Delia Smith to Mark Ronson. 10:10 has been making waves in both central and local Government, counting many MPs and Government departments in its ranks as well as one in three UK councils.
Each month 10:10 will focus on different ways to reduce your carbon emissions, offering expert advice on everything from insulation to recycling.
10:10 has joined forces with 350.org – who last year pulled off 5,200 events in 181 countries – to coordinate the biggest-ever global day of action on climate change, on October 10, 2010 (10.10.10).
